Services

    • Brand positioning & storytelling

    • Visual identity development (in collaboration with designers)

    • Creative direction for campaigns, lookbooks & digital assets

    • Seasonal brand messaging & tone of voice

    • Go-to-market brand strategy

    • Global market readiness assessments

    • Wholesale brand positioning & segmentation

    • Showroom strategy & B2B sales tools (line sheets, lookbooks, order forms)

    • Market expansion planning (APAC, EU, US)

    • Buyer outreach & sales calendar planning

    • Retail assortment planning & category analysis

    • In-store and online experience refinement

    • Store concept development & visual merchandising guidance

    • Sell-through analysis & feedback loops to product/design teams

    • Connecting with retail agents for store locations or pop-up spaces

    • Advisory on store openings, from planning to launch

    • Product strategy aligned to commercial goals

    • Collection architecture & pricing structure guidance

    • Seasonal range planning & margin optimization

    • Buyer lens applied to design development

    • Critical path & development calendar planning

    • Concept development for editorial, e-comm, and brand campaigns

    • Art direction & shoot planning

    • Social-first content strategy

    • Influencer partnerships & brand collaborations

Get in touch

Interested in working together? Submit an enquiry and I’ll be in touch shortly.